Smeshstyle : Oddeven

Our second week featuring online store Smeshstyles fabulous gear. This week we veture into a label from Singapore called OddEven. I am loving the use of rope and knots in this graphic print tee. So fresh and on trend. I was meant to wear a beanie for the look and took a second to fix my hair and the photographer Sam managed to capture a very candid whip yo hair moment as i was adjusting my hair. 

Wearing : Oddeven Graphic tee

Zara Wax finish Jeans

Michael Kors watch

Tony Bianco Wedges 

My Beauty Buffet nail polish in white (from Thailand...im loving this colour)

Smeshstyle : Military Minx

We continue our lovely collaboration with online melbourne boutique Smeshstyle this week by channelling a military look. I loved the way Sam the owner was telling me some cool facts about the items as we were shooting them. Like the fact the  Joe Chia shirts he stocked are inspired by japanese version of Transformers and the  Bones and Feathers necklaces are made from recycled bullets.

Wearing :

Joe Chia Black Tuxedo shirt

Marie Turnor the emporte bag

Bones and Feathers Collective - Petite 9 vertebrae snake necklace in silver

Cameo The Label `IN THE DEEP' WITH SHINE BY THREE

Cameo the Label Editorial collaboration with Sydney based blogger Margaret Zhang from Shine By Three. 

I love everything from the location, styling and the photography of this collaboration. Amazing work !

Smeshstyle : Aint Larent Without Yves

 For all those who don't know last year the the new creative director of YSL Hedi Slimane decided to drop the Yves of YSL and change the name to Saint Laurent Paris. For god knows what reason. YSL is such an iconic name worldwide. I remember a few weeks ago i got a message in my inbox from my friend with a picture of this "Aint Laurent without Yves jumper" that she wanted to get. It also happened to be the day i got to lock in a shoot with the amazing people over at Smeshstyle who were stocking the jumper. Funny how things work out like that. As you all have been noticing i have been doing collaborations with Menswear labels this whole month who are all from Melbourne. It has been so inspiring to see what all these designers and store owners have in store. Smeshstyle is not your average boutique. They stock high quality products from designers in Singapore and the Philippines. I initially wanted just the one shoot with the YSL jumper but soon as i went into their studio i was picking out like 50 things. I love how their mens pieces they stock can be worn in a feminine way too.  

SmeshStyle x Everyday like this collaboration 

Featuring : LUNCH BAG (TAN) BY MARIE TURNOR &

AIN'T LAUREN WITHOUT YVES JUMPER BY WHAT ABOUT YVES

www.smeshstyle.com

Heartof Apparel : Established Now

Inside The Label : Heartof Apparel

As of late i've ventured into wearing a lot more street wear in my posts. I mean i love dressing up and getting glamourous but on my days off you will defiantly find me rocking a graphic printed tee (most likely mens tee) jeans, sneakers and a beanie. So it only made sense that i put this label on my blog. Heartof Apparel focuses on womens street wear. In a world where street wear is mostly focused on men this Brisbane label has made it its mission to cater to those people like me who love street wear but not the  awkward baggy fit of mens sizing. I had the pleasure of interviewing the designer Asher of the brand to give you all a little more insight to what Heartof Apparel is all about.

Who is Hearts of Apparel ? tell us a little about the brand and what made you start it?
Heartof Apparel stemmed from my personal love of streetwear- (in particular tees and tanks), but getting frustrated because I hardly ever found what I liked in the women's section.
The women's tees had a weird fit and were cut to flare at the hips and sleeves that were too high and tight. I would buy men's lines that I thought were cool, but it was rare that I could ever get the fit right, even the smalls and extra-smalls were way too big, or kind of fit but were way too long.
I figured there needed to be a brand out there that catered to this.

Where can we buy Hearts of Apprael?
You can buy online at www.heartofapparel.com or we are currently at Davies Park, West End Markets, Brisbane on Saturday mornings.

What influences your designs/style?
I am a fan of various streetwear labels, these include Stussy (way back in the beginning), WESC, Analog, Adidas. Also local brands that are going strong Afends and Grand Scheme. Anything really that has an aesthetically pleasing design aspect! I'm also influenced by music- many different genres: hip-hop, alternative, dance. Music makes life worth living!!
When it comes to my own designs, I get influenced by many things- ideas in my head, someone walking down the street, my friends, the internet. I basically start creating and I change it until it evolves into a piece I am totally happy with and I would wear myself. Oh, and I love animals so they influence me a lot!

Describe your personal style?
My personal style is very casual and street (obviously) but I also like to mash styles/genres. So I could wear a hip-hop style snapback, a preppy shirt and country-style shoes. I like to think it works!

What does fashion mean to you?
I must say I'm not a high fashion person, all I know is street! But I'm happy with that. If I had to define fashion I would say it's a very personal thing. It's clothes that make you feel like you are you. Its an expression of your own personality.

Be sure to be following them on social media peeps

http://www.facebook.com/HeartofApparel

Outfit Post : Heartof Apparel

Our first Heartof Apparel Shoot. A big thanks to Asher for the tees and cap. I had so much fun shooting these. I decided to go a little grundy with this look. I love wearing all black everything so i thought tieing a checked top across my hips would add some edge and colour to the outfit.

http://www.heartofapparel.com/products/big-h-muscle

Heart Of Apparel Streetwear

 Some amazing goodies have arrived from womens Brisbane street-wear label Heart of Apparel. Thank you Asher for the muscle tees and the hat. Looking forward to putting these in a little Shoot soon. 

www.heartofapparel.com